Avery Lane Maxwell
Hospitality · Avery Lane Maxwell

Keeping the house.

Nine years in resort and inn hospitality, from the north gate of Yellowstone to a fifteen-room inn at nine thousand feet. Front office, operations, systems, revenue, and the letters a house sends.

What I bring to a house

For an owner deciding who keeps the door.

Guest experience

A stay kept personal from arrival to departure, across every department, with the reputation for hospitality held by hand.

The front office

A front office run attentively through summer and winter seasons, with group and VIP requests delivered and guest feedback answered daily.

Systems

OPERA PMS: a full property migration, and the front office teams of two properties trained on it. RezStream for reservations, rates and guest correspondence.

Revenue

Revenue, marketing and guest relations for a gateway hotel at the north entrance to Yellowstone, then its daily operations and front office.

Letters and brand

A house's tone and messaging across its platforms: newsletters, seasonal letters, and guest correspondence written to be kept.

The writing, as proof of attention

A published novel, a scored podcast, a magazine, and the house's own websites, mailing list and reading app, all made by hand. See the work.

The career

The whole of it is on the resume. Newest first.

  1. July 2025 to October 2026
    Resident Innkeeper and Director of Guest Experience and Brand Performance
    A historic fifteen-room inn · Frisco, Colorado
    The day-to-day of a boutique inn as its resident innkeeper, and the inn's tone and messaging across its platforms.
  2. April 2024 to June 2025
    Assistant Director of Front Office
    Elevation Hotel and Spa · Crested Butte, Colorado
    The front office of a mountain resort, summer and winter, and guest-service training within the department.
  3. May 2023 to April 2024
    Assistant Innkeeper
    The same Frisco inn
  4. December 2022 to March 2023
    Hospitality Trainer, OPERA PMS
    Rush Creek Lodge · Groveland, California
    Trained the front office teams of both of the company's properties on OPERA.
  5. October 2021 to November 2022
    Front Desk Lead
    The Omni Grove Park Inn · Asheville, North Carolina
  6. May 2017 to March 2021
    Revenue and Marketing Manager, then Operations Manager and Front Office Manager
    The Ridgeline Hotel at Yellowstone (formerly a Best Western) · Gardiner, Montana
    Completed the property's full configuration from its old PMS to OPERA.
  7. 2023 to present
    Founder and Publisher
    Galena House · Frisco, Colorado
    An independent literary house: books, a podcast, a magazine, and its own software.

Two ways to work together

Keep the house

A general manager, innkeeper or front office leader for an inn, lodge or small hotel.

Make the guest experience

The letters, the brand and the moments a guest keeps, made for a property that wants them made well.

Write to Avery

A note about a house, a role, or a project. Every one is answered.

avery@averylanemaxwell.com

linkedin.com/in/averylanemaxwell